Go beyond demos & behaviors and target the custom attitudes & propensities that drive consumer decisions to dramatically boost response and ROI.
Find your target consumers where they are – before they make their purchase decision. Online. Offline. At home.
Hyper-targeted sampling designed to drive trial & increase ROI
We identify and target the individual consumers who best fit your custom target profiles – and statistically validate targeting accuracy prior to campaign execution so you know you’re hitting the consumers most likely to respond. No past behaviors or proxies. No mass buys or pre-existing filters. We develop custom audiences of individual consumers who are right for your program and objectives.
To improve campaign KPIs and optimize ROI, you know you have to hit a specific consumer. We find those consumers for you, wherever they are, with scalable reach to over 95% of all US consumers and expanding global capabilities.
(Click ICONS for more INFO)
Targeted Trial Generation
Hyper-targeted online display campaigns that maximize impressions hitting target consumers.
With access to over 95% of the US adult population, we identify the consumers that best fit your custom target profile at the individual PII level, and directly match them 1:1 across all major digital platforms, including DSPs, DMPs, Facebook, and Mobile.
Hyper-targeted addressable TV campaigns with ads sent directly to the individual households that best fit your custom target profile.
With 100% reach to all existing addressable TV operators, we identify the individual consumers that best fit your custom target profile and directly match them to all available addressable TV households, enabling strategically targeted campaigns designed for maximum accuracy and ROI.
Hyper-targeted direct mail campaigns, with custom mailing lists at the individual level.
We hyper-target the individual consumers who best fit your custom target profile, and overlay any location based filtering you require for your campaign. With access to over 95% of the US adult population and Twenty-Ten’s targeting technology, mailing lists are designed to drive response and campaign ROI.
Identify and hyper-target individual consumers cross-channel for maximum awareness and response.
We can identify individual target consumers across all channels, wherever they appear, enabling multiple message delivery across their devices. Or, optimize your media spend by dividing impressions across multiple platforms, focusing spend wherever your target consumers are most concentrated.
TargetMax is our turn-key trial and sampling solution designed to hyper-target individual consumer’s at-home, and track them through to point of sale for full measurement including conversion and ROI.
The objective is simple: significantly drive trial, improve scalability, and increase ROI. Our clients are seeing their trial improve over 300%.
Imagine doubling the concentration of consumers in any media buy that fit your custom target profile. We can deliver it.
Even better, our proprietary double-verify system validates targeting accuracy prior to campaign start, so you know exactly who you’re hitting before anything goes live.
No surprises, just surprisingly accurate campaigns.
“Twenty-Ten’s experience with hyper-targeting provides progressive marketers with the leadership and collaborative approach to be successful. Their extensive knowledge in custom targeting analytics and deep industry insight have made partnering with the Twenty-Ten team a great experience. They articulate and deliver real solutions that marketers can use across channels that provide powerful results.”
“As a direct marketer who is pretty familiar with predictive modeling, I was curious to learn how much Twenty-Ten’s attitudinal targeting algorithms could outperform traditional behavioral modelling alone. To say I was amazed is an understatement. It wasn’t until I reviewed the validation numbers that I became a believer. To date, their system tied to our production platform has really supercharged high-value direct mail (e.g. sampling) programs.”
Contact us for a