Leading beauty brand has 4.5X improvement in trial rate.
Target:

Women 35+, current non-users/competitive users active in the category, with high likelihood to try and convert.

Method:

Twenty-Ten identified target consumers received a D2C mailer and single use product sachet at-home. Exposed consumers were matched to NCS’s frequent shopper database for true trial measurement at POS.

Fabric1-Graphs-Charts

RESULTS:

Final selected target group saw trial rate of 9.4%.

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