Home coupon delivery gives a trial rate of 14%
Target:

Women 18-49 who were current competitive users, and best fit the brand’s custom attitudinal segment which aligned with the creative messaging.

Method:

Twenty-Ten identified individual target consumers who received a D2C mailer and high value coupon at home. The brand tracked coupon redemption to measure program trial.

Fabric1-Graphs-Charts

RESULTS:

Trial rate of 14%.

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