We use our patented targeting technology to identify the individual consumers who best fit your custom target profiles across any consumer touch points, with over 95% reach and pinpoint accuracy.
Other systems rely on available demographic and geographic info, past behavior and transactional data to target. The problem? These are proxies to try to find consumers who sort-of look like your target consumer.
Twenty-Ten’s new wave of predictive analytics not only targets the demos and behaviors that define your target consumer, but more importantly the why behind consumer behavior – the attitudes and propensities that drive decisions and make your consumers unique. Meaning you can hit target consumers before their purchase decision is made, with messaging designed to resonate and drive response.
Our targeting tech uses custom 1st party quant data matched with millions of data points from 3rd party data aggregators to develop patented Targeting Algorithms. These Targeting Algorithms can score any consumer file or media database to identify the consumers who best fit your custom target profile with unmatched accuracy, enabling the next generation of targetability.
Hyper-targeted online display campaigns designed to maximize impressions hitting the target consumers most likely to engage and respond. We start with access to over 95% of the US adult population, and then identify your custom target consumers at the individual level before directly matching them 1:1 to your preferred digital platform.
Two options for campaign execution: We can push target consumers to all major digital platforms, including DSPs, DMPs, Data Onboarders, Facebook, and Mobile, so that you and your agency can buy directly against the custom target audience using your existing tools. Or, if you prefer we can execute the buy for you, with measurement including online metrics and closed loop reporting. Either way, Twenty-Ten’s hyper-targeting ensures your impressions are concentrated on the best consumers for you, enabling campaigns designed to exceed KPIs and drive ROI.
Go beyond demos and geo codes, and send ads directly to target households that best fit your custom target profile. Addressable TV has exploded in the past few years, allowing advertisers to send ads to specific households, as opposed to the traditional mass network buy. There are currently over 55 million addressable subscribers and growing, with operators predicting 80 million by mid-2016.
With Twenty-Ten’s hyper-targeting capability, we make addressable TV profitable. We directly match your custom audience of target consumers to all available addressable TV households, enabling strategically targeted campaigns designed for accuracy and ROI.
TargetMax is a turnkey trial and sampling solution designed to hyper-target consumers at the individual level, and track them through to Point of Sale for full measurement including conversion and ROI.
Using Twenty-Ten’s patented targeting technology, TargetMax is a full service in-home sampling solution that identifies your most profitable consumers for trial generation, and delivers them a sample to drive trial and conversion.
The objective is simple: significantly drive trial, improve scalability, and increase ROI. We do all of these things for our TargetMax clients, and they’re seeing targeting accuracy increases of 300% over their current sampling methods.
Identify and hyper-target individual consumers cross-channel.
Optimize your media spend through cross-channel campaigns, either hitting target consumers with multiple messages across their devices to maximize response, or strategically dividing spend across different platforms to drive impressions to the largest concentration of target consumers.
Identify the consumers who best fit your custom target profile at the individual name and address level for hyper-targeted direct mail lists. Sure, it’s the oldest addressable D2C medium and definitely the most traditional, but when used effectively it’s a sure way to deliver custom messages to individual consumers with maximum scale and accuracy.
With Twenty-Ten’s hyper-targeting capability and access to over 95% of the US adult population at the individual level, we can identify and isolate the individual consumers who best fit your target profile, and overlay any location filters or radius-based targeting required to make sure your messages get to the right consumers.
Looking for a printing or distribution partner? See our TargetMax page to learn how we’re using Direct Mail to drive trial in a turnkey solution, from targeting through to creative design, printing, distribution, and measurement.
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