Home Decor Brand Locks in
94% Campaign ROI
Home Décor Brand sees Direct mail ROI of 94.1%
Issue
A leading manufacturer of window coverings was facing a challenge with Lowe’s – one of its largest accounts. They we’re losing shelf presence, and they needed to boost volume in a soft market while facing a competitive threat.
Approach
Twenty-Ten used its patented targeting methodology to identify consumers looking to find an easy solution to their window treatment issues, were going to make a purchase in the near future, and lived in Lowe’s trading areas. Consumers with a high probability of meeting all three of these criteria and having the highest propensity to buy, received a direct mail piece at-home.
Results:
Twenty-Ten targeted consumers responded at rates which successfully delivered needed volume and secured retail distribution. The mailing campaign delivered a 94.1% ROI.
