Twenty-Ten’s experience with hyper-targeting provides progressive marketers with the leadership and collaborative approach to be successful. Their extensive knowledge in custom targeting analytics and deep industry insight have made partnering with the Twenty-Ten team a great experience. They articulate and deliver real solutions that marketers can use across channels that provide powerful results.

As a direct marketer who is pretty familiar with predictive modeling, I was curious to learn how much Twenty-Ten’s attitudinal targeting algorithms could outperform traditional behavioral modeling alone. To say I was amazed is an understatement. It wasn’t until I reviewed the validation numbers that I became a believer. To date, their system tied to our production platform has really supercharged high-value direct mail programs.