Beauty Brand Increases Trial Rate
Leading Beauty Brand has 4.5X Improvement in Trial Rate
Target
Women 35+, current non-users/competitive users active in the category, with high likelihood to try and convert.
Method
Twenty-Ten identified target consumers received a D2C mailer and single use product sachet at-home. Exposed consumers were matched to NCS’s frequent shopper database for true trial measurement at POS.
Results:
Final selected target group saw trial rate of 9.4%.
